SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and mousepads.

Affiliate Program

The SteelSeries Affiliate Program is an opportunity for streamers and YouTube personalities to be a part of the SteelSeries brand by bringing their award-winning products to gamers around the globe. If you love SteelSeries products and are an advocate for the brand, or if you’re just a fan of the passion that gets poured into building SteelSeries products then, they want to equip and reward you.

You can earn up to 8% commissions on each sale of any SteelSeries product.

Application Template

Tips for Using the Template:

  • Personalize Each Email: Make sure to tailor each email to the specific brand you are reaching out to. Generic emails are less likely to get a response.
  • Be Concise Yet Informative: Provide enough information to pique their interest but keep it succinct.
  • Highlight Mutual Benefits: Emphasize how the collaboration will benefit the brand, not just your channel.
  • Follow Up: If you don’t hear back within a week or two, it’s okay to send a polite follow-up email.

This template should serve as a starting point. Feel free to adjust the tone and content to match your personality and the unique aspects of your channel.


Hi [Recipient's Name or Brand Team],

I hope this message finds you well. My name is [Your Name], and I'm the creator behind [Your Twitch Channel Name], a Twitch channel that focuses on [briefly describe your content and niche – e.g., gaming, tech reviews, lifestyle, etc.].

I've been following [Brand's Name] for a while now, and I am genuinely impressed with [mention something specific about their product/service or recent campaign that resonates with your content or audience]. I believe there's a great synergy between [Brand's Name] and my channel, which primarily engages with [describe your audience – e.g., tech enthusiasts, gamers, lifestyle audience, etc.].

A little about my channel:

  • Followers/Subscribers: [Your follower/subscriber count]
  • Average Views Per Stream: [Your average views]
  • Engagement Rate: [Mention your engagement rate or other relevant metrics]
  • Content Style: [Briefly describe your content style and how it aligns with the brand]

I'm interested in exploring a partnership where I can integrate [Brand's Product/Service] into my content. [Mention any specific ideas you have for promoting their product/service – e.g., a dedicated stream segment, product reviews, giveaways, etc.]. I'm confident that a collaboration could be mutually beneficial and provide [Brand's Name] with valuable exposure to my engaged and growing audience.

Enclosed is my media kit for more detailed insights into my channel and audience demographics. I am open to discussing various collaboration formats and would love to tailor something that aligns perfectly with [Brand's Name]'s marketing objectives.

Thank you for considering this opportunity. I am enthusiastic about the prospect of working with [Brand's Name] and would be delighted to discuss this further. Please let me know a convenient time for a call or meeting to explore this potential collaboration.

Warm regards,

[Your Name]
[Your Twitch Channel Name]
[Your Contact Information]
[Links to your Twitch channel and any other relevant social media profiles]

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